Is this really what Gen Z wants?
Walmart Realm is a trippy store geared toward Gen Z and Gen Alpha The immersive web page, created by the virtual store platform Emperia, includes three virtual storefronts inspired by trendy Pinterest aesthetics. https://www.fastcompany.com/91133558/walmart-realm-is-a-trippy-e-commerce-experience-geared-toward-gen-z
If I had a nickel for every time Walmart did some business changes in order to appeal to the “younger generation”.....
Related topics
More About Community
Welcome to our online community designed specifically for Walmart eCommerce associates! This subsection of our TBT platform is a dedicated space for you to connect with colleagues involved in our online retail operations. Here, you can discuss the unique challenges and opportunities that come with working in the crazy fast-paced world of eCommerce. Share your experiences, seek advice, and explore topics such as pay, layoffs, career growth, digital marketing, online sales strategies, customer service, work-life balance, interactions with management, etc... Join this growing TBT community to engage in meaningful conversations and support one another in enhancing our online shopping experience and driving growth in Walmart eCommerce.
Only time will tell, but they might be onto something here, given that more than half of Pinterest's users are GenZ'ers and younger.